Tyeler Wadlow

GLOSSIER YOU RÊVE + DOUX LAUNCH PARTY

An immersive fragrance launch for Glossier’s You Rêve and Doux, set at a secret waterfront warehouse split right down the middle — Rêve on one side, Doux on the other. Guests arrived by ferry to a fully transformed space built around duality, surprise, and scent.

Countdown clocks cued each moment: food installations dropped from the ceiling, fragrance bottles rose up from hidden carts, and trays were passed through the crowd as the energy shifted. Emily Weiss gave a speech before a curtain lifted to reveal a surprise performance by Ego Ella May. The night ended with a final reveal — a suspended dessert cart rotating above the room with bottles and sweets arranged in concentric rings.

I worked across creative logistics and production — helping pull off the pacing and transitions that shaped the night, from the water taxi arrival and space flips to scent reveals and performance timing.